‚a bad reputation can be more catastrophic than bad figures’.

Strategy is a priority. That’s what the top 400 businesses in Austria and Germany agree on. Strategic communication management reinforces a brand and solidifies its reputation – by now nearly the most important non-material asset.

In today’s world, customers and opinion leaders can never be gained without a strong reputation. Every business, every manager is on a public stage. Media coverage, be it in the classic sense or on web 2.0, cannot be avoided, but it can be controlled and systematically used to build a name, which makes strategic communication the order of the day.